Everything you need to write about
HeyFamily.

Fact sheet

Founder quote

I built this because I was tired of apps that made me feel behind. The day already does that. What I wanted was something gentle in my pocket that knew my kids' names, and could hand me one small idea at a time. So I made it.

— Casey White, founder

One-paragraph description

HeyFamily is a parenting app for people who want to be more present with their kids and need a specific idea, at a specific moment, with permission to keep it small. Two voices — HeyDad and HeyMom — sit on one shared backbone, both pulling from the same age-adaptive activity library and shared moments journal. There are no streaks, no scores, no comparisons. The product's job is to hand you one small idea, named for your kid, and then quietly get out of the way.

Brand assets

Logos in SVG (preferred) and PNG. Please don't modify, recolor, or stretch them. If you need a specific format we don't have here, write to press@aureniagroup.com.

Talking about HeyFamily

Yes, please

• “HeyFamily” — one word, capital H, capital F
• “HeyDad” and “HeyMom” — the in-app voices, also one word
• “A parenting app with two voices on one shared backbone” is the short description we'd love to see

Please, no

• “Hey Family” (two words)
• “Parenting tracker” — we're not one
• “Gamified parenting” — we're a deliberate opposite of that