HeyFamily started the way most quiet products do — with a parent in the kitchen at 7:42pm, knowing they should connect with their kid, drawing a blank. The will was there. The specific idea wasn't. That gap is the whole reason this app exists.
We build slowly because the alternative is loud. Most parenting apps optimise for time-in-app, daily-active engagement, streaks. We optimise for the opposite — the smallest possible useful thing, dropped in your pocket, easy to ignore. If the app earns thirty seconds of your attention on a Tuesday, that's a good Tuesday.
What we believe
A short list, because longer ones are usually bluffs.
Tone is a feature.
The difference between “Daily connection challenge: music time!” and “Ask Maya about the song she's been playing on repeat” is not decoration. It's the whole product. We write every line of in-app copy with the same care we'd write a note to a friend who's having a hard week.
Solo parenting is first-class.
About a third of households doing the daily work are single-parent. The product never asks you to add a partner, and never makes solo mode feel like a fallback. Partner linking exists for the families who want it. It's optional, reversible, and structurally invisible when it's off.
Your data isn't the business model.
We don't sell it. We don't train models on it. We don't share it with a partner ecosystem. The optional subscription is what funds the team — and it's genuinely optional, not a trial countdown in disguise.
Who's behind it
A founder, a small group of collaborators, and a list of parents who've let us steal twenty minutes of their day to try things and tell us when we got it wrong. Casey, the founder, is a parent of two and a builder of small, quiet things. Casey reads every email that lands in the inbox.
I built this because I was tired of apps that made me feel behind. The day already does that. What I wanted was something gentle in my pocket that knew my kids' names, and could hand me one small idea at a time. So I made it.
— Casey
Reach us
For most things: hello@aureniagroup.com. For press: press@aureniagroup.com. For everything else, see contact.